The Hire movies from BMW…

My friend Helge showed me these short movies a couple of years ago and since then I’ve been obsessed with them.

The series was a HUGE success and after the series began the movies were viewed over 11 million times in four months. Two million people registered with the BMW website and a large majority of users, registered to the site, sent film links to their friends and family.

On October 21, 2005, BMW stopped distribution of The Hire on DVD and removed all eight films from the BMWFilms website just four years after the first film debuted. The series was abandoned, reportedly because the project had become too expensive.

It’s basically a collection of 8 short movies by critically acclaimed directors from around the world – each of them approximately 10 minutes long, each starring Clive Owen and a host of different BMW cars and directed by various acclaimed and internationally renowned actors:

– Ambush

Directed by John Frankenheim

– Chosen

Directed by Ang Lee

– The Follow (my absolute favourite with the gorgeous Adriana Lima and one and only Mickey Rourke!)

Directed by Wong Kar-Wai

– Star (featuring Madonna)

Directed by Guy Ritchie

– Powder Keg

Directed by Alejandro González Iñárritu

– Hostage

Directed by John Woo

– Ticker

Directed by John Carnahan

– Beat the Devil (my 2nd favourite – featuring James Brown!)

Directed by Ridley and Tony Scott

Here is my favourite – “The Follow” by WKW featuring Adriana Lima, Clive Owen, Forrest Whitaker and Mickey Rourke:


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